Flippa
It has become a go-to online platform for buying and selling digital assets like websites, online businesses, apps, and domain names. It’s pretty well known in the flip-for-profit world, and even if you’re not looking to run an online business full time, Flippa gives you easy access to thousands of listings to browse, bid on, or offload anything from a side project to a full-blown e-commerce store.
Flippa’s Roots, Growth
It's got its start back in 2009, spun out from the founders of SitePoint. The whole idea was pretty simple: create a digital version of a classic asset marketplace, only with fully online businesses instead of cars or collectibles. Fast forward to today, and Flippa has helped users list over 500,000 digital assets. Most sales these days are websites—think content blogs, agencies, SaaS, and e-commerce shops. People also list apps, domains, and even online courses.
Flippa’s present day reputation is pretty mixed in online communities. When you check review sites like Trustpilot and G2, ratings usually hover between 3.5 and 4 out of 5 stars. Satisfied customers like how simple it is to list sites for sale and the huge reach, which means more eyeballs on each listing. On the flip side, buyers and sellers sometimes report communication hiccups and the occasional risk of unvetted listings, especially at the lower end of the market. Posting a real business for sale does come with some solid verification checks, though, which helps keep major scams away. Overall, Flippa stands out for making digital asset deals feel more like eBay than traditional business brokering, very self serve, quick, and global.
Media Pro Websites
There’s something about people who work in media—journalists, writers, marketers, or even radio folks—that keeps pulling them toward building new sites. Maybe it’s a creative job hazard: you see a niche, spark up a blog, and before you know it, you’re running a podcast, launching an email newsletter, or powering up a fresh product review site. In my experience, this career field attracts people constantly chasing new projects or experimenting with their own voices outside the constraints of traditional media.
But here’s the kicker. Media employees seem to burn out on these side hustles faster than just about anyone. Maybe it’s the pressure from their day job, unrealistic side project goals, or just lack of time. A lot of “passion projects” stay online only a few months before their creators get bored, give up, or simply run out of steam. Whenever I chat with media friends, I hear about old blogs left to rot or old domain names gathering digital dust. Turns out, the same drive that gets them started makes them even quicker to abandon a project once it feels stale.
Missing Out
What’s wild is how few of these creative folks tap into platforms like Flippa once they’re done with a project. People are so focused on just closing down a site or letting a domain name expire that they miss out on a potential payday. I’ve seen colleagues scrap months of work without ever considering that someone might pay for their starter blog, newsletter archive, or even just a well aged domain.
Flippa is actually pretty handy here. Even microsites with a bit of traffic, a steady newsletter list, or consistent content have some resale value, sometimes hundreds or thousands of dollars, depending on the market. For media pros who love building new digital playgrounds but lose interest fast, listing their old projects can be a low key way to recoup some cash, free up mental space, and make room for their next idea. I always suggest: before pulling the plug, check Flippa’s recent sales for similar sites. You might be surprised at what people are willing to buy.
In fact, over the years, plenty of media folks have posted stories about just listing their unused blogs or podcasts out of curiosity, only to get offers from buyers with fresh ambitions. Instead of letting abandoned projects fade away, putting them up on Flippa could open new possibilities for others and bring value to both sides. Plus, seeing your old work take on new life can be rewarding in its own way.
How Flippa Works
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| https://flippa.com/blog/how-to-sell-a-business/ |
Once your listing is live, interested buyers can message you, start an auction, or make direct offers. There’s room for negotiation if you want to work things out privately. When a sale goes through, Flippa takes a commission based on the final sale price. For sites under $50,000, that’s generally 10%, dropping for larger deals. So if you sell a website for $3,000, you’ll end up paying $300 to Flippa, plus your listing fee. For buyers, there’s no upfront platform fee, just whatever you pay for the digital asset.
Flippa supports payments through Escrow.com and other secure services, which gives peace of mind to both the buyer and seller. The platform also offers premium services like valuation tools, SEO analysis, and dedicated “managed” brokering for bigger sales. One thing to keep in mind: Flippa generates the bulk of its revenue through these listing fees and commissions, so they’re pretty motivated to encourage more deals. This also leads to a lot of competition if you’re selling something in a popular niche.
If you want to check out Flippa for yourself in person, their main office runs out of Austin, Texas at 3000 E Cesar Chavez St, Austin, TX, 78702, United States. The company has made no secret that it wants even more global offices, since platforms like Empire Flippers and Sedo are building bigger teams abroad, but for now, Austin is home base.
Smart Moves
Flippa’s model works best for folks who do their homework and keep a couple of key things in mind. Because the platform is open to almost anyone, it attracts a mix of quality projects and "iffy" listings (think: sites with traffic spikes from bots, or businesses dependent on a single social account). Careful research helps buyers make informed decisions. Here are a few ways I keep things safer and smarter on Flippa:
Ask for Verifiable Proof: Always request Google Analytics access, Stripe/PayPal screenshots, or ad revenue statements. Sellers who can’t provide this should be approached carefully.
Research the Niche: Study the site’s topic to see if it’s future proof. Spaces that rely on fads or single source revenue tend to burn out fast.
Lean on Flippa’s Due Diligence Tools: Use their automated SEO, backlink, and plagiarism checks whenever they’re available, especially when spending bigger sums.
Check Seller History: Repeat sellers with high ratings are usually safer bets than first timers.
Following these steps makes finding your way through Flippa smoother and boosts your odds of walking away with something valuable. On the seller side, making your listing as transparent as possible, including video walk throughs or Q&A sessions with buyers, often leads to faster and higher offers.
It’s also wise to keep an eye out for sudden changes in website metrics, such as huge traffic spikes or drops in affiliate revenue. If a deal seems too good to be true or a seller avoids answering your questions, trust your instincts and do a deeper dig. With a bit of staying sharp and transparency, both buyers and sellers make the most of what Flippa has to offer.
Sites That Sell Well
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| https://inboundblogging.com/flippa-review/ |
Old domain names, plug and play mobile apps, and even basic newsletters sometimes attract offers. The key is having something that stands out, offers visibility, or delivers real function or history to a buyer. If you’re creative and can build up even a small loyal audience, you might be surprised by the demand for what you’ve made.
Q and A
Some things about Flippa never seem to change, and a lot of newcomers end up with the same questions. Here are some quick answers to the most common ones I hear:
Question: How do I know if a website on Flippa is legit?
Answer: Look for detailed analytics, seller history, and outside verification through Escrow. Don’t be shy about asking for details or setting up a call before making an offer.
Question: What’s the average price range on Flippa?
Answer: You’ll see everything from $50 “starter” domains to seven figure e-commerce businesses. Most deals for newer blogs or small stores happen between $2,000 and $20,000.
Question: Does Flippa protect buyers and sellers?
Answer: Flippa uses Escrow.com for payment protection, and there are systems for disputes. However, double checking every detail yourself is really important for bigger purchases.
Question: Can I list a site with very little revenue?
Answer: Absolutely! Even small projects, parked domains, or hobby sites can find buyers. The more honest and open you are in the listing, the better your shot at closing a sale.
Final Thoughts
Flippa has carved out a unique space for anyone looking to buy, sell, or browse digital assets. The reach is wide, the process stays pretty simple, and there’s genuine potential to make money off even smaller or half finished digital projects, especially if you’re a media creator fond of new starts and quick exits. Careful research, good communication, and using Flippa’s builtin tools all help protect you on either side of the deal. Whether you’re in it for quick cash or curious about tracking down your next big online idea, Flippa is definitely worth checking out. For anyone with creative energy and digital side projects, Flippa can help turn forgotten work into real dollars and open the door for future adventures.
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